Kempinski Hotel Gold Coast City and Breast Care International Partner for Breast Cancer Awareness in Ashanti Region

Kempinski Hotel Gold Coast City, in collaboration with Breast Care International (BCI), is set to host a three-day outreach program from Wednesday, November 27, to Friday, November 29, 2024, in the Ashanti Region of Ghana. The initiative is a testament to the hotel’s dedication to corporate social responsibility and its commitment to health advocacy.

The partnership aims to raise awareness about breast cancer, promote early detection, and support individuals and families affected by the disease. Breast Care International, renowned for its relentless efforts in combating breast cancer, will lead the outreach, with Kempinski’s delegation lending its support to ensure the program’s success.

Focus on Education and Clinical Screening

The three-day outreach program will cover multiple communities across the Ashanti Region. Activities will include breast cancer education, clinical screenings, and interactive sessions designed to empower women with knowledge about the disease. Experts from BCI will address myths and misconceptions surrounding breast cancer, encourage early detection, and highlight the importance of regular screenings.

“This partnership underscores our shared commitment to making a meaningful impact on lives,” said a representative of Kempinski Hotel Gold Coast City. “We are proud to stand with Breast Care International in the fight against breast cancer and look forward to contributing to a healthier, more informed community.”

Empowering Communities, One Outreach at a Time

Breast cancer remains a significant public health challenge in Ghana, with late detection being a major contributor to high mortality rates. The collaboration between Kempinski and BCI seeks to demystify the disease, reduce stigma, and encourage women to take proactive steps toward their health.

Dr. Beatrice Wiafe Addai, President of Breast Care International, expressed her gratitude to Kempinski for their continued support. “This partnership is a beacon of hope for many women in Ghana. Together, we are reaching more communities, saving lives, and fostering a culture of early detection and treatment.”

Corporate Responsibility Meets Health Advocacy

Kempinski Hotel Gold Coast City has long championed community engagement and social responsibility, aligning its values with initiatives that create a positive impact. By partnering with Breast Care International, the hotel is contributing to a cause that resonates with families and communities across Ghana.

The outreach program’s hashtags, #PartnershipForImpact, #BreastCancerFight, and #EarlyDetection, highlight the collaborative effort to combat breast cancer and inspire action among Ghanaians.

As the three-day initiative unfolds, the partnership will undoubtedly leave a lasting impression, proving that collective action can make a significant difference in the fight against breast cancer.

By Simon Opoku Afriyie

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