The President of Breast Care International (BCI), Dr. Beatrice Wiafe Addai, has emphasized that breast cancer is not just a personal health struggle, but a pressing developmental and societal issue that demands collective action.
She made this call during the official launch of the 2025 edition of the “BCI Ghana Walk for the Cure” at the Peace and Love Hospital at Oduom, Ashanti region, on Friday, September 5, 2025.
A call to action
The walk, scheduled for Saturday, October 4, 2025, aims to raise awareness, promote early detection, and celebrate survivorship, while honoring those who have lost their lives to the disease.
Dr. Addai described the event as more than just a walk, but a movement, a family, and a symbol of hope.
“This is more than just an event. It’s a movement. It’s a family. It’s survivorship, it’s hope in motion,” she said.
The impact of breast cancer
Dr. Addai noted that breast cancer affects not only individuals and their families but has far-reaching implications on communities and national development.
She emphasized that breast cancer is curable, preventable, and survivable if detected early, through regular medical screening, and therefore asked the public to report to the hospital if they detect anything unusual in their breasts.
The 2025 Walk for the Cure
The 2025 walk, 13th edition, is expected to attract over 30,000 participants from Ghana and beyond.
The walk will start at the Adum Post Office and end at the Manhyia Palace Durbar Grounds, with the city of Kumasi set to be transformed into a sea of pink and white.
A New Era for BCI
This year’s edition also marks a significant rebranding of BCI after over two decades of impactful work.
The new brand identity symbolizes BCI’s bold vision, expanded global outreach, and renewed commitment to leading the fight against breast cancer in Africa and beyond.
Through its free screenings, educational campaigns, and early detection programs, BCI has reached thousands of women across Ghana
Story by Francis Appiah
